This week, I had the great pleasure of helping my first cock-owning customer, accompanied by his girlfriend, buy his very own Tenga Air, our new luxury masturbation sleeve for guys from Tenga. Why was this my first experience with this? Well, usually, guys come into the store to buy toy for themselves under only two circumstances: either their girlfriend is buying something for both of them to use, such as the Blossom Sleeve or a Duet Cock Ring, or they move quickly in and out of our store to stealthily purchase their Fleshlight or a Tenga sleeve, having researched it online (by reading an awesome review, like this one of the Tenga Air from Fleshbot) and called ahead to put it behind the corner. So when a guy proudly proclaims "What the heck? You only live once!" and picks up a toy for himself, with his partner next to him, I consider that a high-five moment!Sex toys for cocks, much like sex toys for vaginas, have come a long, long way in the last few years. And that's a great thing, especially since, when left to our own devices, we humans sometimes come up with some, ahem, unique ways to get off. So it's a great thing that companies like Lelo and JimmyJane are here for the ladies, with companies like Fun Factory (with their Cobra Libre) and Tenga (with their expanding line of solo toys for boys) evening the sex toy playing field for the guys. Equal opportunity masturbation - now that's something we can all get behind!