Enjoy 20% off nearly everything in stores and online when you shop Friday-Sunday, July 15, 16, and 17. You know what that means? The bestselling couple's toy, the We Vibe, is marked down from $99 to $79. Want an affordable vibe that still has a lot of power? The popular dual-action vibrator, the Butterfly Kiss, is marked down from $17 to $13. It's a perfect time to stock up on lube, too. Good sex is slippery sex and you can never have too much on hand. Customer favorite Sliquid H2O can be had for $16 for eight ounces, instead of $20. If you need that toy to have with you just in case you're stranded on a deserted island, the Gigi is our recommendation and this gorgeous, customizable vibe is now available for $87, marked down from $109.

The Big Summer Sale is part of our Customer Appreciation Month.  During July, you can enter for a chance to win the Jimmyjane Eternity, a platinum, diamond-studded vibe valued at $3,250. This is the second year we've done this amazing giveaway. To be in the drawing, all you have to do is subscribe to an email newsletter.

In stores, please join us for some of the many free events designed to titillate, educate and inspire you. With free drinks and gift bags, too! This weekend, there's a Happy Hour at Babeland SoHo, vouchers for free ice cream at the Street Treats truck in Seattle, Beachside BJ Tips at Babeland Brooklyn and X Marks the G-Spot at Babeland LES, among other things. Check out our events page to see the complete schedule and to choose the events and classes that float your boat.

Because We Love You!

As we're planning for Customer Appreciation Month 2012, what would you like us to do for you? Give us your suggestions in the comment section.